US $699.00

The U.S. Packaged Travel Landscape: 2006-2010

June 2009
US $699 CA $706 £455 €508

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The packaged travel market in the U.S. is large, complex and—until now—significantly understudied. With more than 700 tour operators and online travel agencies representing over $18.3 billion in gross travel sales in 2008, companies from across the travel industry should take note. Commissioned by the American Society of Travel Agents (ASTA) and researched and produced by PhoCusWright, The U.S. Packaged Travel Landscape: 2006-2010 is the first definitive and comprehensive study of the tour operator and packaged travel market in the U.S.

This landmark report provides in-depth analysis of a complex and fragmented market, covering market size, growth trends, distribution patterns, and important product developments. The study also delivers critical analysis of the major trends, opportunities and challenges facing both providers and sellers of packaged travel and strategic and tactical recommendations.

The U.S. Packaged Travel Landscape: 2006-2010 includes the following:

In-depth discussion of market complexity and nuances with clear and useful definitions of major market terms, segments and company and product categories
The size in gross sales of the packaged travel market from 2006 through 2010
Distribution channel analysis and trending (online and offline, consumer direct and travel agent)
Segmentation analysis by:

Type of packaged travel (packages, escorted tours, group travel and FIT)
Type of tour operator: package, escorted and group operators
Company size (by gross sales volume)
Distribution focus (i.e. segmentation analysis of tour operators who focus on travel agent distribution vs. tour operators who focus on consumer direct distribution)

Analysis of online travel agency packaging and the impact on the marketplace
Impact of the recession on market size and key distribution and product trends

The U.S. Packaged Travel Landscape: 2006-2010 is available in PDF for US$699. Purchase this groundbreaking report now to unlock the strategic value of packaged travel.

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Table of Contents Methodology

TABLE OF CONTENTS ^top

38 Pages
Section One: Introduction & Overview
Study Objectives
What Is Packaged Travel? Key Terms & Definitions
Methodology
Major Tour Operator Associations & Resources
Key Findings
Section Two: Packaged Travel: Market Size & Structure
Key Findings
Size of the Market
Online Travel Agency Packaging
Structure of the Market
Packages, Escorted Tours & Groups
Section Three: Packaged Travel Distribution
Key Findings
Travel Agents vs. Consumer Direct
Online Packaged Travel Market
Travel Agent Booking Method
Section Four: Key Packaged Travel Trends
Key Findings
Trending Destinations: Staying Close to Home
Trending Packaged Travel Themes: Focus on Differentiation
Offering More for Less
Tour Operator Customers
Section Five: Tour Operators & Travel Agents: Strategic Recommendations
Tour Operator Views of Travel Agency Distribution
Common Threats Deserve a Combined Response: Differentiation & Online Engagement
Common Opportunities

TABLE OF TABLES
Figure 1 General Segment Trends by Tour Operator Type, Market Share, Company Size and Distribution Focus
Figure 2 Traditional Vacation Packager Market Gross Bookings and Change, 2006–2010 (US$M)
Figure 3 Tour Operators & Online Packagers Gross Bookings and Growth, 2006–2010 (US$M)
Figure 4 Tour Operator and OTA Package Sales and Growth, 2003–2010
Figure 5 Tour Operator Market Segmentation by Gross Sales, Company Size and Number of Companies (US$M)
Figure 6 Types of Packages Tour Operators Sell
Figure 7 Tour Operator Type Population by Size
Figure 8 Tour Operator Gross Sales by Packaged Travel Type, 2008
Figure 9 Tour Operator Gross Bookings, Share and Growth by Consumer Direct & Travel Agents, 2006–2010 (US$M)
Figure 10 Mean Percentage of Tour Operator Sales by Distribution Channel, by Tour Operator Size
Figure 11 Mean Percentage of Tour Operator Sales by Distribution Channel, by Tour Operator Type
Figure 12 Tour Operator Segment Gross Sales by Channel (Consumer Direct and Travel Agents), 2008
Figure 13 Packaged Travel Gross Bookings by Channel (Including OTAs), 2006–2010, US$M
Figure 14 Channel Share of Packaged Travel Gross Bookings Including OTAs, 2006–2010, US$M
Figure 15 Expectations of Future Sales Change by Distribution Channel
Figure 16 Travel Agency Gross Bookings by Booking Method (Online & Phone) and Growth, 2006–2010 (US$M)
Figure 17 Destinations Offered by Tour Operator Size
Figure 18 Trending Packaged Travel Themes by Tour Operator Distribution Channel Focus
Figure 19 Importance of Key Tour Operator Product Trends
Figure 20 Generational Customer Mix by Tour Operator Distribution Focus
Figure 21 Percentage of Business from Repeat Customers by Tour Operator Distribution Focus and Packaged Travel Type
Figure 22 Tour Operator Views on Travel Agency Distribution
Figure 23 Most Popular Types of Leisure Group Travel

METHODOLOGY ^top

PhoCusWright fielded a 22-question online survey in February and March 2009 to tour operators based in the U.S. offering domestic and international travel for sale in the U.S. The survey asked a series of questions on sales and distribution, product strategy, business structure and key trends. Receptive-only (incoming) tour operators were excluded, as were inbound sales figures. PhoCusWright received 176 complete responses. Survey results were weighted to account for significant variances in tour operator company size and the extreme concentration of market share (51%) among a relatively small number of major tour companies (3%). PhoCusWright also conducted a series of interviews with tour operators, hotel companies and airlines to supplement the survey results.

The survey was fielded in partnership with the ASTA Tour Operator Program (TOP), the National Tour Association (NTA) and the United States Tour Operators Association (USTOA).