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Center Stage@The PhoCusWright Conference 2009

Center Stage@The PhoCusWright Conference attracts the most qualified audience of travel leaders, decision-makers and C-level executives, under one roof. Like no other event in the travel industry, Center Stage offers a highly interactive environment that facilitates networking and relationship building. This year’s theme encompasses the current and future state of the travel industry and emboldens the travel industry to face innovation and change.

PhoCusWright analysts run Center Stage like a live research project. They know the people and understand the issues like no one else. Our travel industry expertise and interviewing skills are leveraged to uncover truths, probe for clarity and reject sales pitches. We respect your time with superior production value, professional event operations, excellent meals, and above all, networking opportunities with unique access to travel, tourism and hospitality industry leaders. The audience is encouraged to question the speakers—challenging them and providing their own insights.

All ticket holders have access to the Center Stage general session beginning at 4:00 pm sharp with Philip Wolf's opening monologue.

Attendees rely on PhoCusWright to cut through the hype and help them to foresee those market forces that will be game changing.

Money. Media. Mobile. Moxie.
This year’s theme—“Money. Media. Mobile. Moxie.”—highlights four essential strategies for success in today's marketplace: financial stability, expanded revenue streams, technical innovation and the guts to achieve challenging objectives in a demanding, complex environment.

Money. The search is on for revenue, cost savings and cash. Those with plenty of cash gain competitive advantage. For those needing it, capital is still available to the travel industry, but without investor confidence and a return of customer confidence, it remains inaccessible to all but the best and boldest companies.

Media. Media and social networking are exerting growing influence on travel commerce and have wreaked havoc on standard "business as usual" operating procedures. Travel companies must adapt to new revenue models and rewrite their definition of ROI to participate fully in today's dynamic marketplace.

Mobile. As TV did to radio and Web did to print, mobile is a transformative new platform quickly changing the way global business is conducted. This imperative now demands CEO-level attention. It is time to go mobile and implement strategies that connect with travelers in new ways.

Moxie. Travel leaders who muster the courage to take risks and leadership to forge ahead—even if it means going against popular opinion—position their companies for extraordinary returns. Preserving an organization until the rebound occurs is necessary, but insufficient; contrarian wisdom enables companies to foresee the new travel paradigm and exploit new opportunities when the smoke settles.

Read more about Money. Media. Mobile. Moxie.

A premium is placed on honesty here. No spin. No faking it. Just honest answers to hard questions posed by PhoCusWright’s analysts, live and unscripted.

Read Philip Wolf's opening monologue from Center Stage—Wednesday, November 19, 2008